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Nicole Donnelly’s “Ride Like a Penguin” may not sound like a firm book, but it is chock-full of advice, examples, and priceless tools to generate and support a flourishing entrepreneurial venture. Possibly most importantly, it teaches entrepreneurs to reflect upon their values and how those values should uncompromisingly be a guiding force in their personal lives and businesses.

But why penguins? Nicole illustrates the suspect in her introduction when she talks about a nighttime winter hike she made through the woods over the snow. Afraid of what creatures might be lurking in the darkness, she belief of penguins to distract her thoughts and cheer her and how they slide nearby and have fun. Today, after successfully launching two businesses, Nicole still looks for penguins in her life, and she thinks of the penguins now as “the people who have instead inspired me and helped me to grow.” Penguins are people who inspire yet have fun, and Nicole can teach you, through this book, how to enjoy life and firm just like a penguin.

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Nicole Donnelly is the founder of two flourishing businesses-BabyLegs and BigRuby. In these pages, she tells the inspirational story of how both got started, along with other life and work stories, along with how she dealt with an unreasonable owner at a deli, how she ended her dream of attending the X games for snowboarding, and how she has learned how to treat her customers to keep them arrival back for more.

In addition, Nicole has studied numerous other businesses to decide their secrets to success. Why has Starbucks experienced such splendid growth and popularity? Nicole can tell you, and trust me, the secret isn’t the coffee. What is the best airline to fly? This talk alone is worth reading the book-it will save you hours of frustrated flying time.

Perhaps my beloved part of “Riding Like a Penguin” centers nearby Nicole’s stories about how her daughter Sara inspired the founding of BabyLegs, and how their mother-daughter role makes customers recognize with them. Nicole also offers a story about her astute five-year old daughter’s firm sense about how to make more behalf by selling one goods than selling complicated products at lower a profit. From the mouth of a child….

Some of the data in “Riding Like a Penguin” has been covered in other books, such as how to build an productive website, but none of it has been covered so well and with such originality as in these pages. Either it’s creating a core vision and mission for your company, a style guide to use throughout the company, or studying how to get and keep customers by thoughprovoking them in conversations about what they want from your products, readers will find new and thoughprovoking ideas to teach them how to make the most out of both life and work.

Here is just a taste of the simple, common sense, yet astoundingly wise advice that Nicole offers to her readers:

Consider your own values. What would you want from a potential employer? What would you want from a potential employee? As an individual, I want to be listened to. I want to have fun. I want to share in things that are authentic and meaningful. I want to be a people of the world, and I want to be respected. What I want as an personel and as a human being are the values I made core to the mission of BabyLegs. By production my values the company’s core values, I was able to attract like-minded people who wanted to be a part of my company. By adhering to these core values, I was able to verbalize high potential people, products, and profits.

By production her core values the same core values for her company, Nicole saw BabyLegs go from a firm idea started out of her diaper bag into a multi-million dollar firm practically overnight. If that isn’t success, I don’t know what is-so who great to learn from than Nicole Donnelly?

“Riding Like a Penguin” may not be as cute and cuddly as those beloved birds, but its pages will help you to generate an productive and sustaining firm to enrich your life while allowing you to support a personal life so you too can ride like a penguin.

New Book Offers Invaluable guidance About Penguins, Business, and Life

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